Analytics SaaS Platform
How Medha Soft enabled a B2B startup to launch an MVP in 3 months and secure pre-seed funding.
The Story
A promising B2B SaaS startup, Analytics Co., had a powerful vision: to build a data analytics platform that could democratize business intelligence for small to medium-sized enterprises. They possessed deep domain expertise but lacked the engineering capacity to translate their complex algorithms and product ideas into a market-ready platform. Their primary challenge was speed; they needed to launch a Minimum Viable Product (MVP) within a tight 3-month timeframe to secure a critical pre-seed funding round and validate their market hypothesis with early adopters.
Their initial attempts with freelancers proved slow and disjointed, resulting in a fragmented codebase and inconsistent user experience. They needed a dedicated, cohesive engineering partner who could take ownership of the entire product build, from architecture to deployment, and deliver a polished, scalable solution under immense pressure.
What Did Medha Soft Do
Medha Soft was engaged as the end-to-end product engineering partner. We deployed a dedicated pod of engineers who embedded with the Analytics Co. founders, adopting a highly agile and collaborative approach. The engagement focused on rapid, iterative development to de-risk the project and ensure the MVP would meet the expectations of both investors and early customers.
Rapid Prototyping and UX/UI Design
We began by translating their vision into interactive Figma prototypes. This allowed for quick validation of user flows and interface design, ensuring we were building a product that was not only powerful but also intuitive for non-technical users.
Building a Scalable Cloud-Native Architecture
We designed and implemented a serverless architecture on AWS, using services like Lambda, API Gateway, and DynamoDB. This approach minimized infrastructure overhead and ensured the platform could scale cost-effectively as their user base grew.
Agile Development and CI/CD Implementation
Our team worked in two-week sprints, delivering functional increments of the product for continuous feedback. We established a robust CI/CD pipeline from day one, enabling automated testing and deployment, which was critical for maintaining velocity and quality.
Data Analysis Chart
The chart below illustrates the dramatic reduction in development cycle time for new features post-MVP, comparing the initial manual process to Medha Soft's automated CI/CD pipeline.
Chart Caption: Average Feature Deployment Time (in hours) Before and After Medha Soft's Intervention.
The Results
Our partnership enabled Analytics Co. to achieve its strategic goals in record time, transforming a vision into a tangible, value-generating asset. The concrete outcomes were:
50% Reduction in Time-to-Market: Launched the MVP in 3 months, meeting the deadline for their funding round.
Successful Pre-Seed Funding: Secured a $1.5M pre-seed round, with investors citing the professional quality and rapid delivery of the MVP as a key factor.
Onboarded First 10 Enterprise Clients: The robust and intuitive platform successfully converted 10 pilot users into paying enterprise customers within the first month of launch.
Customer Reviews of the Case
Medha Soft was more than a vendor; they were a true partner. Their speed, expertise, and commitment to quality were instrumental in our launch. They took our complex vision and delivered a product that impressed both our customers and our investors.
Jane Doe
Founder & CEO, Analytics Co.
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